Prima groapa care ne bucura ochii

COMUNICAT DE PRESA

ARTA ESTE IN GROAPA - PRIMA GROAPA CARE NE BUCURA OCHII

Bucuresti, 18 septembrie 2011 - Astazi, a aparut in Bucuresti prima groapa care nu mai inspira resentimente ci, din contra, devine peste noapte o atractie citadina. Este groapa pe care o vezi dar in care, si daca vrei, tot nu poti sa cazi deoarece, in ciuda adancimii apreciabile pe care ai impresia ca o are, este perfect … plata! Cum de este posibil? Cu mult talent! Cu talentul maestrului 3D Street Art Manfred Stader.

Invitat din Germania lui natala de lantul de magazine PROFI pentru a face mai bogat patrimoniul artistic al capitalei, Stader a imaginat groapa pentru Bucuresteni, a produs-o, a adus-o si a instalat-o acolo unde toata lumea poate sa o vada, la intersectia dintre bulevardul Regina Maria si Bulevardul Libertatii, la rondul de la Cosbuc, langa Palatul Parlamentului.

“Pictura masoara 3 x 5 m si este un simbol al optimismului caci reprezinta o groapa traversata de o barna presarata cu bunatati,” a declarat pictorul Manfred Stader, autorul lucrarii. “Oricat de mari ar fi pericolele, cei care cred in ei insisi, nu se sperie si isi asuma riscul de a trece peste piedici vor fi rasplatiti pe masura.

Este exact filosofia magazinelor PROFI si de aceea mi-a placut sa accept proiectul din Romania.”

“Daruim publicului aceasta lucrare cu ocazia inaugurarii magazinului PROFI cu numarul 100, si pentru a sprijini campania “PROFI te premiaza!” care doteaza 100 de scoli cu cate un laborator IT modern si alte 100 de scoli cu cate un videoproiector fiecare”, a declarat la randul sau Pawl Musial, directorul general al companiei care administreaza magazinele PROFI.

Pictura lui Stader este prima lucrare de acest gen instalata in aer liber in Romania, ea transformand rondul de la Cosbuc intr-un loc unde poti veni sa-ti faci o fotografie care sa-ti uimeasca sau sa-ti amuze prietenii.

Cristian Popescu Piedone, Primarul sectorului 4, in care se afla lucrarea, a vizitat si el groapa, a traversat-o cu succes si si-a declarat intentia de a-l invita pe Stader sa vina in primavara viitoare pentru a decora in stilul sau o parte din viitorul orasel al copiilor.

Manfred Stader este unul dintre reprezentantii de varf ai curentului 3D Street Art. A inceput sa faca primele lucrari pe pavaj la inceputul anilor ’80, pe cand studia la faimoasa Städel Artschool din Frankfurt. A devenit recunoscut international prin dobandirea titlului de Master Madonnaro la competitia international de pictura stradala de la Grazie di Curtatone, Italia. Cea mai populara forma a lucrarilor sale de street painting sunt proiectele interactive in cadrul carora admiratorii se fotografiaza sau se filmeaza in ipostaze in care relationeaza cu imaginea de pe pavaj.

Initiatorul proiectului, reteaua de magazine PROFI este condusa de PROFI ROM FOOD, are peste 2500 de angajati in toata tara, numara in acest moment 101 magazine si este administrata de Enterprise Investors (EI), companie cu vasta experienta in domeniul retail-ului, domeniu in care a investit deja 220 milioane euro.

PRESS RELEASE

ART IS IN THE POTHOLE – THE FIRST POTHOLE THAT IS A SIGHT FOR SORE EYES

Bucharest, 18 September 2011 – Today the first pothole that no longer generates resentment and, quite the contrary, is becoming an instant city attraction, has cracked wide open in Bucharest. One cannot fall into this pothole even if they wanted to: despite its apparent depth, it is actually… flat! How is that possible? Well, with loads of gift! The gift of 3D Street Artist Manfred Stader.

Invited by the PROFI retail network to come from his native Germany and add to the art trove of this capital city, Stader imagined the painting, produced it, brought it over and installed it in a place where anyone can see it, at the crossroads between Regina Maria Boulevard and Libertatii Boulevard, at the Cosbuc roundabout near the Palace of Parliament.

“The painting is 3 x 5 m and a symbol of optimism: it represents a pothole traversed by a beam full of goodies,” said painter Manfred Stader, the author of this piece of art. “No matter how great the danger, those who trust in themselves, are not afraid and take the risk of going beyond the obstacle will be rewarded consequently. This is the PROFI network philosophy and that is why I enjoyed accepting the project in Romania.”

“We are presenting the public with this piece of art in order to celebrate the inauguration of our 100th store and to support the “PROFI te premiaza!” campaign that donates modern IT labs to 100 schools and beamers to yet another 100 schools,” said PROFI Rom Food General Manager Pawel Musial.

Stader’s painting is the first of the kind installed in the open in Romania, turning the Cosbuc roundabout into a place where one can come and take pictures that will amaze and bemuse their friends.

Cristian Popescu Piedone, the Mayor of the fourth district, where the painting is located, visited the hole, crossed it successfully and said he planned to invite Stader next spring to decorate in his way the children’s theme park the Mayor plans to create.

Manfred Stader is one of the top representatives of the 3D Street Art movement. He started his first pavement work early in the 1980’s , when he studied at the famous Städel Artschool in Frankfurt. He then became internationally famous by earning the Master Madonnaro title at the international street painting contest in Grazie di Curtatone, Italy.

The most popular variant of his art as a street painter are the interactive projects - interactive street art - where admirers pose in logical connection with the pavement art image to get photographed or filmed.

The project initiator, the PROFI retail network, is run by PROFI ROM FOOD, has in excess of 2500 employees throughout the country, currently consists of 101 stores and is administered by Enterprise Investors (EI), a company with a vast retail experience that so far it has invested 220 million euro in this line of business.