"Miracolul afisului cehoslovac de film" incepe la MNAC in aceasta joi

Comunicat de presa / Press release

Bucuresti, 13 noiembrie 2012

Dupa Tokyo, Chicago, New York, Torino si Viena, expozitia afisului cehoslovac de film ajunge la Bucuresti.

Expozitia de 101 afise, ce va fi inaugurata joi, 15 noiembrie la ora 19:00, la Muzeul National de Arta Contemporana din Bucuresti (MNAC), ilustreaza un moment unic in istoria designului. Perioada dintre anii ’60 si ’80 a fost una in care realizarea afiselelor de film nu era constransa de asteptari comerciale cerute in mod normal in publicitate. Desi in cadrul unui regim politic restrictiv, arta afisului cehoslovac de film a atins apogeul artistic.

„Designul de afis a devenit un fenomen mondial doar in doua tari atunci – in Cehoslovacia si Polonia. Ele se deosebesc de productia de afis de film din oricare alta parte a lumii, unde deja in anii ’50 afisele erau realizate de companii de relatii publice, nu de autori” spune Pavel Rajcan, curatorul expozitiei si detinatorul colectiei de afise.

Nu exista un stil anume care sa domine in afise – in timp ce cativa designeri au adoptat stilul puternic al minimalismului, altii au imprumutat in mod liber din curente artistice, de la picturi clasice pana la suprarealism si pop-art.

„Posterele erau realizate de unii dintre cei mai buni designeri ai timpului, intr-o perioada cand computerele erau de neimaginat,” adauga Rajcan.

Pentru expozitia din Bucuresti, Pavel Rajcan a pregatit o selectie speciala, care include si 20 de postere cehoslovace realizate pentru filmele romanesti distribuite in cinematografe in anii ’70 si ’80.

„Oricine interesat de grafica, design sau film nu trebuie sa rateze aceasta expozitie. Veti fi surprinsi de creativitatea afiselor, care nu se mai gaseste astazi pe afisele de film, cu grafica facuta pe calculator si pline de logo-urile partenerilor” spune directorul Centrului Ceh Rene Kubasek.

Expozitia are cateva evenimente colaterale – un curs de istoria afisului de film care va avea loc vineri, 16 noiembrie, ora 20:00, la Centrul Ceh si proiectii regulate de filme ale noului val ceh, in fiecare joi, de la 17:00, la MNAC.

Expozitia este o parte din cele peste 60.000 de postere din colectia Terry Posters din Praga (www.terry-posters.com) si prezinta 20 de afise pentru filme romanesti, 20 pentru filme cehe si 61 pentru filme clasice universale.

Evenimentul este organizat de catre Centrul Ceh Bucuresti in colaborare cu Terry Posters si Muzeul National de Arta Conteporana (MNAC). Staropramen este partenerul general al expozitiei.

Alti parteneri sunt BeWhere, 24FUN, Graphicfront.ro, Zeppelin, feeder.ro, Igloo, RFI si BRD.

Expozitia va dura intre 15 noiembrie si 15 ianuarie 2013, la etajul 4 al MNAC (Str. Izvor 2-4 / Palatul Parlamentului - acces din Calea 13 Septembrie). Program: miercuri – duminica, intre 10 si 18:00.

Pentru mai multe informatii, imagini si interviuri, va rog sa o contactati pe Iulia Turcanu la Centrul Ceh // tel: +40 724 352 927, email: turcanu@czech.cz

Facebook event. http://www.facebook.com/events/487768227923820
Blog: http://www.czech-it.ro/czechoslovak-film-poster.html

„Miracle of Czechoslovak film poster“ opens at MNAC this Thursday

After Tokyo, Chicago, New York, Torino and Vienna, the exhibition of the golden age of Czechoslovak Film Posters arrives to Bucharest.

The exhibition of 101 posters, which will be opened on Thursday, November 15 at 19.00 at the National Museum of Contemporary Art in Bucharest (MNAC), witnesses and illustrates unique moment in design history.

Period between 1960s and 1980s was a moment when film posters were not constrained by the commercial expectations normally demanded by advertising. Though under a politically restrained regime, the art-form of the film poster reached its artistic peak.

No single style dominates in the posters - while some designers adopted a powerful style of minimalism others freely borrowed art historical styles and typography from classical painting to surrealism and pop-art.

„The posters were made by some of the best designers of its time, in a period when computers were still to be imagined,“ says Pavel Rajcan, curator of the exhibition and owner of the poster collection.

„The poster design became such a world phenomenon only in two countries – in then Czechoslovakia and Poland. They differ from the film poster production elsewhere in the world , where already since the 50s the posters have been produced by public relation companies, not the authors themselves, “ adds Rajcan.

For the exhibition in Bucharest, Pavel Rajčan has prepared a special selection, which includes also 20 Czechoslovak posters made for Romanian films put in cinema distribution in the 70s and 80s.

„This event should not be missed by anyone interested in graphics, design, typography or film. You will get astonished by the creativity, which you no longer see on the today’s film poster, so filled with all the computer graphics and partners’ logos,“ says director of the Czech Centre Rene Kubasek.

The exhibition has several accompanying events – lecture on the History of film poster on Friday, November 16 at 20.00 at the Czech Centre and regular screenings of the Czech New Wave Films on Thursdays from 5PM at MNAC.

The exhibition is part of the more than 60.000 Terry Posters collection from Prague (www.terry-posters.com) and presents 20 posters made for Romanian films, 20 Czech movies and 61 world classics.

The event is organised by the Czech Centre Bucharest in collaboration with Terry Posters and Bucharest Museum of Contemporary Art (MNAC).

Staropramen is the general partner of the exhibition.
The other partners are BeWhere, 24FUN, Graphicfont.ro, BRD, Zeppelin, feeder.ro, Igloo and RFI.

The exhibition will take place from Novembeer 15 until January 15, 2013 at MNAC (Str. Izvor 2-4 / Palatul Parlamentului - access from Calea 13 Septembrie). Opening hours Wed-Sun between 10.00 and 18.00.

For more information, images, or interviews with the curator, please contact Iulia Turcanu at Czech Centre Bucharest // tel: +40 724 352 927, email: turcanu@czech.cz

Facebook event. http://www.facebook.com/events/487768227923820
Blog: http://www.czech-it.ro/czechoslovak-film-poster.html